Just Do It
Nike’s three little words have certainly had a shelf life that has been strong since 1988. No slogan has come close to making the cultural impact and getting the worldwide acceptance of Nike’s unforgettable phrase.
The “Just do it” tagline became one of the biggest ad ideas in history because it spoke to each person in a unique way. For some, it motivated them to push past their personal limits, while others were inspired to overlook and overcome all obstacles in their path.
Whether deep-seated or lighthearted, the inspiration evoked by the tagline proved powerful enough to make it a personal mantra for millions. It encouraged them to dream and do the things they had always wanted. On the surface, the slogan appeared to apply to fitness and exercise, but most tweaked and transformed it to suit their personal goals.
It’s still astounding to think how three little words could transcend all cultural, social, psychological, and demographic differences around the world. As a result, Nike’s brand image soared.
Of course, I’m going somewhere with this “Just Do It” mindset. Isn’t that how we often talk to God? “Heavenly Father, please, JUST DO IT!” Heal my child’s body; restore our marriage; find me that job; help me get that car!
God isn’t in the genie business at all. God is in the faithfulness business. If God is our standard for faithfulness, then we have a lot to measure up to. Just the thought of His faithfulness, overwhelms me. He never gives up on us. He’s ALWAYS there for us. We never have to question His loyalty and integrity. He just DOES IT!
Nike’s “Just Do It” slogan could represent faithfulness. Just doing it — the right thing — no matter what. Doing it regardless of feelings, moods, or desires.
Every day we’re tempted to give excuses for NOT DOING IT. We’re tired, so we say, “I can’t do it.” We’re just plain lazy, so we say, “I don’t want to do it.” We’re feeling hopeless, so we say, “It doesn’t matter if I do it. Why try?” We procrastinate, so we say, “I’ll do it later.” We rationalize that we don’t need to do it, so we say, “Someone else will do it.” We’re rebellious, so we say, “I won’t do it!”
Let’s bring it home. What are the true marks of faithfulness that we want to bear and emulate with a JUST DO IT attitude:
We follow through…on whatever we must do, and we finish it.
We come through….no matter what.
We deliver the goods…..we finish what we start.
We show up…..even early so others won’t worry.
We keep our word….our ‘yes’ means yes and our ‘no’ means no.
We keep our commitments and appointments….we don’t cancel.
We are faithful in our relationship with God…spending faithful daily time with Him.
We are devoted to fidelity, loyalty, integrity and honor in friendships and marriage.
We live by the Golden Rule and the 10 Commandments.
We may stumble from time to time, but we don’t stay down for long — for we are faithful and devoted followers of Christ.
One day we’ll be rewarded because of our faithfulness, and we’ll hear these beautiful words: “YOU DID IT!” “Well done, good and FAITHFUL servant! You have been FAITHFUL with a few things; I will put you in charge of many things. Come and share your Master’s happiness!” Matthew 25:2
Let’s “Just Do It”. Let’s choose faithfulness.