What and Who Does Our Brand Represent
When a friend shared with me about the difficulties they were having with their builder and his lack of integrity, I started thinking about how he was destroying his “brand”. My friends found others had also been “robbed” by this individual. Now legal action against him is underway. Branding — not the marking-your-cattle-with-a-hot-iron kind of…
In the Beginning….
2021 – a new beginning. We know several “in the beginnings”. “In the beginning – God created the heavens and the earth.” (Genesis 1:1) “In the beginning was the Word” (John 1:1) A song from “The Sound of Music” says, “Let’s start at the very beginning, a very good place to start.” And, here we…
What Does Your Branding Say About You?
We often hear about branding and rebranding. It’s that look, symbol, label, character, attitude, distinctive design that sets a particular product, company and even a person apart from the rest. As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it. “We could wreck the world.…