What and Who Does Our Brand Represent
When a friend shared with me about the difficulties they were having with their builder and his lack of integrity, I started thinking about how he was destroying his “brand”. My friends found others had also been “robbed” by this individual. Now legal action against him is underway. Branding — not the marking-your-cattle-with-a-hot-iron kind of…
What Does Your Branding Say About You?
We often hear about branding and rebranding. It’s that look, symbol, label, character, attitude, distinctive design that sets a particular product, company and even a person apart from the rest. As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it. “We could wreck the world.…