What and Who Does Our Brand Represent
When a friend shared with me about the difficulties they were having with their builder and his lack of integrity, I started thinking about how he was destroying his “brand”. My friends found others had also been “robbed” by this individual. Now legal action against him is underway. Branding — not the marking-your-cattle-with-a-hot-iron kind of…
These Shoes Feel Like Slippers
DSW Shoes sent me an email with the subject line: “These Shoes Feel Like Slippers!” I know advertising ploys and that one was supposed to entice me to check out that ad, but sorry, DSW! I wasn’t tempted. But, thank you, DSW, because you gave me food for thought for this blog today. Pictured here…
What Does Your Branding Say About You?
We often hear about branding and rebranding. It’s that look, symbol, label, character, attitude, distinctive design that sets a particular product, company and even a person apart from the rest. As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it. “We could wreck the world.…